Free · Built by Marshall Crews
Uncover your brand's DNA with the 18 Question Framework
18 questions about who you are, what you've lived and what you stand for. You get back a personal brand blueprint: your story, your values, your customer and your voice, ready to build a clothing brand on.
Free. This does not exist anywhere else on the internet.
A personal blueprint, not a template
Everything in it comes from your own answers. Here is what you get back.
Your origin story
The past, the turning point and the future of your brand, written the way you would tell it on stage.
Mission and vision
What your brand exists to do and where it is going, in words you can actually use.
Your brand values
The values you already live by, and what your brand stands against.
Your ideal customer
Who you are really building for, and why they would buy from you over anyone else.
Voice and positioning
How your brand should sound and the angle that makes it impossible to copy.
Feedback on every answer
Strengths, gaps and coaching notes on your answers, plus a brand readiness score.
How it works
Tell us who you are
Your name, email and phone. That is where your blueprint goes.
Answer the 18 questions
About you, your taste, your story, your values and who you want to reach.
Get your blueprint
Your personal blueprint opens the moment you finish, and we email you a copy to keep.
Who is Marshall Crews?
Marshall Crews is the founder behind Urban Unity, where he helps clothing brand founders turn creative direction into products, launches and systems they can actually execute.
But the brands that last are built on the founder, not the logo.
That is why the 18 Question Framework exists. Before you design a single piece, it pulls out the story, taste and values only you have, and turns them into a brand people can feel.
Frequently asked
Why is this free?
Because the fastest way to show you how we think is to put it to work on your brand. If the blueprint helps, you'll know where to find us when you want help building it.
How personalized is it?
Completely. Your blueprint is built from your 18 answers about your life, your taste and your vision. Two founders will never get the same one.
How do I get my blueprint?
Right away. When you answer the last question your blueprint is built and opens on screen, and a copy lands in your inbox so you can come back to it anytime.
Do I need a brand already?
No. The framework works whether you're starting from an idea or already selling. It meets you where you are.
Your brand is already in you. Let's get it out.
Answer 18 questions and get the blueprint for a brand only you could build.
Free.